Macfarlane's Reseal-it is an easy open, re-closable labelling system, which allows consumers to easily open products and reseal them again, without the fuss of cling film or storage containers.
This ensures freshness and pack integrity whilst helping to prolong the life of the food product resulting in less food waste.
Clive Jackson, sales director, Macfarlane Labels, said: "Allied have identified the importance to their customers of easy opening packs with a reseal solution and are continually looking at ways of improving the customer experience. Macfarlane's Reseal-it solution combats this issue by offering an easy to open pack for all. We look forward to working closely with Allied Bakeries and Interflex, in the future on similar products."
Rhodri Smith, head of direct procurement at Allied Bakeries, said: "Since the new pack was launched into Iceland stores last month the sales in week one have surpassed expectations."
Macfarlane labels also provided Reseal-it solutions for other brands globally on packs containing sliced meats, cheese, biscuits and cookies.